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Someone showing a document on a large wall screen to a few colleagues at a meeting table. The screen carries a light layout and the participants are turned towards it.

AI for marketing

Produce more without everything starting to sound the same

For you who make content and have noticed that the tools do it quickly but not distinctively.

About the course

Speed is not the problem. Sameness is.

For someone who produces content every week, this course is the right one, because it is about keeping a tone of your own as the volume goes up, which is the difficulty that arrives first.

An AI tool writes four posts in ten minutes. All four sound like everyone else's four. That is not a fault in the tool but a consequence of how it works, and it can be worked around.

We go through how to get the tool to write in your tone, how to check an answer before you use it, and what to check before a generated image is published. Search visibility gets a short pass: what happens when everyone produces more.

After the course you get a record of completion. It is yours, it can be checked afterwards by whoever you show it to, and it stays with you if you change employer.

You need no technical background.

After the course

What you can do when you leave

Get the tool to write in your tone

And notice when it slips back into its own.

Judge whether a draft is worth working on

Instead of rewriting a bad draft three times.

Check an AI answer before you use it

You learn to spot the three failures that turn up most often: facts that are not there, material that dropped out along the way, and assumptions the tool made without saying so. You leave with a short check routine written down for a task you do every week.

Know what applies to generated images

What you need to check before anything is published.

Dates

Upcoming dates

August

  • Göteborg · 09:00 to 16:00 · 7 hours · 8 400 SEK excl. VAT

September

  • Stockholm · 09:00 to 16:00 · 7 hours · 8 400 SEK excl. VAT

  • Online · 13:00 to 16:00 · 3 hours · 3 900 SEK excl. VAT

  • Göteborg · 09:00 to 16:00 · 7 hours · 8 400 SEK excl. VAT

October

  • Online · 13:00 to 16:00 · 3 hours · 3 900 SEK excl. VAT

November

  • Stockholm · 09:00 to 16:00 · 7 hours · 8 400 SEK excl. VAT

  • Göteborg · 09:00 to 16:00 · 7 hours · 8 400 SEK excl. VAT

December

  • Online · 09:00 to 12:00 · 3 hours · 3 900 SEK excl. VAT

Funding

Are you between jobs?

Your job security council may pay for the whole course. That applies to TRR, TSL and several others, and it is more common than most people think.

Yes. The AI for marketing course includes a twenty-minute module on checking an AI answer before you use it, and it runs in both the online course and the full day on site. You work with the three failures that turn up most often: facts that are not there, material that dropped out along the way, and assumptions the tool made without saying so. You leave with a short check routine written down for a task you do every week.

The terms differ between tools, and the question of copyright is not settled in the same way as it is for photographs. We go through what you need to read and what you need to check before the image is used.

The ones you already have, and a few more that are free to try. The course starts from the task, not from a tool.

Yes, a personal record after completing the course. It is issued digitally and can be checked afterwards, also by someone outside AIUC. We call it a record of completion and not a certification: a certification is issued by an independent body against an established standard, and no such standard exists for general AI literacy.

More than five days before the start it costs nothing. Two to five days before, half the course fee is charged. The day before or on the day, the full fee is charged. Get in touch as early as you can, and we will solve what can be solved.

Are you a whole marketing team?

Then we would rather come to you and work with your own channels.